A Complete Sales Process

Such a sales methodology fails to assist businesses with their overall sales process and their need to ensure their energies are focused where they will gain maximum return from their sales & marketing budget.

Knowing how to deal with an opportunity is great, but how do you find one in the first place? If all you do is respond to inbound enquiries you have no control over the pace or direction of the development of your business.

Performative Structured Selling®  provides the foundation for your own go-to-market model which we will deliver as part of a Sales Performance Transformation programme.  It creates a lean, agile selling engine that addresses the complete selling cycle enabling you to build a manageable customer base from which you can then fill your pipeline with opportunities that you can objectively assess for your chances of winning.  This not only helps the sales force to use their time more effectively, but also enables your sales management to deploy their resources for maximum return.

Performative Structured Selling® has grown out of over 100 man years of practical experience with a large number of actual businesses spanning SMEs to global public companies.  This practical experience has been combined with some very specific research which looked at the barriers to performance, in order to deliver a solution which creates a balance across all eight elements of selling performance.

The Performative Structured Selling® framework permits the flexibility to incorporate the things that are already established and working well within your existing processes, into the final solution.

One of our key philosophies for a successful selling engine is that customer creation is a distinct process, separate from and different to actually selling something to that customer.  The process of creating a customer, as a carefully planned activity, helps you to build your customers’ understanding of the value of your proposition and the value to be gained from a relationship with your company. If you are not perceived in terms of value then you will be perceived as a commodity, a price and easily expendable.

Want to increase the return from your Sales & Marketing budget?  Get in touch now * to discover how you can tune your selling operation and build valued customer relationships.